Toli (tolibear_) is a serial entrepreneur and co-founder of @bearish-af and xeet-ai, best known for scaling Drip Rewards to serve nearly 3 million members across 1,100+ communities. With over 14 years of experience founding and scaling digital ventures—from AI automation platforms and restaurant SAAS to e-commerce brands generating millions in revenue—Toli brings deep expertise in community engagement, product-market fit, and building platforms that align incentives between users and brands.

Background & Entrepreneurial Track Record

Toli's entrepreneurial journey spans multiple sectors and demonstrates a pattern of identifying market opportunities and scaling them rapidly. He founded Sideclick AI Automation (14 years), building an automation platform that gained significant traction in the early 2000s. He co-founded Avenue Media as a digital marketing agency before launching April Brands, which successfully brought over 200 innovative Shopify products to market across multiple verticals using advanced Facebook and Google advertising strategies.

During the COVID-19 pandemic, Toli founded FastShipFaceMask, a face mask distribution business that generated $10 million in revenue within 10 months and employed over 30 people—demonstrating his ability to execute rapidly under pressure. He also co-founded Kluck, a cloud-based restaurant management SAAS system (2019–2023) designed to help restaurant owners streamline operations, manage menus, and integrate with delivery platforms. His philosophy, captured in his personal tagline "Everything is a Game," reflects his focus on gamifying engagement and building systems where participants are incentivized to succeed together.

Drip Rewards & Community Infrastructure

Drip Rewards emerged from Toli's work at Bear Labs (founded 2021), where he first developed an internal Discord bot designed to solve digital community engagement and retention challenges. The success of this tool led to the launch of Drip Rewards as a standalone platform (January 2024). The platform provides a flexible, customizable solution for brands to create micro-economies that gamify engagement and develop "superfans."

Drip Rewards' growth to 3M+ members across 1,100+ communities demonstrates Toli's ability to build infrastructure that bridges Web2 and Web3 engagement mechanics. The platform's architecture allows communities to reward participation, track contribution metrics, and create sustainable incentive alignment—principles that directly influenced the design of the Bearish Berry economy (featuring Red Berry for engagement and Blue Berry for legacy value).

Bearish & Builder-First Movement

As co-founder of @bearish-af, Toli applies his community and product philosophy to create a builder-centric brand on abstract-blockchain. Rather than a traditional NFT drop, Bearish is framed as a launchpad and incubator for AI agents, games, and consumer applications. Toli's emphasis on "no roadmap needed" reflects his ship-first culture: the project prioritizes shipped products and continuous launches over static promises.

Toli also leads Bearish Test Flight, a hands-on builder sprint program that teaches the community to develop apps and games using AI-assisted coding tools like V0.dev and the Abstract Wallet. These sprints, hosted daily and culminating in a Demo Day, reinforce Bearish's ethos that anyone can be a builder with the right tools and community support.

XEET.ai & Distributed Creator Economy

Alongside Scott (scottybmitch), Toli co-founded @XEET_ai, a SocialFi platform that blends Web3, AI, and creator incentives. XEET.ai rewards real influence through a creator tournament format that spans both Myriad Markets and Abstract Chain, extending Toli's focus on community incentive alignment into the AI-influencer space.

This profile was generated using public LinkedIn data, official Bearish blog articles, X posts, and founder commentary.