alex-moody is the CEO and founder of ceden-network, a leading video game publisher and blockchain infrastructure company that combines Web2 gaming excellence with Web3 innovation. Operating across both traditional gaming and decentralized gaming infrastructure, Moody has positioned CEDEN as a critical infrastructure layer for the emerging Web3 gaming ecosystem, particularly on Abstract blockchain.

Founding Vision & Background

Moody founded CEDEN with a singular mission: to revolutionize interactive entertainment through decentralized, peer-to-peer infrastructure. His approach emerged from observing persistent industry problems—centralized marketplace inefficiencies, high latency in multiplayer gaming, poor payment experiences, and the constant friction between network providers and end users.

Rather than accepting these limitations, Moody built CEDEN from the ground up as a "Network-as-a-Service" (NaaS) company designed to "eliminate the middleman" and reduce costs while improving performance. As stated in his founding materials: "CEDEN is dedicated to delivering a superior next generation gameplay experience to large numbers of concurrent users, in environments that require low latency, and high bandwidth... using CEDEN's decentralized node technology and business principles to eliminate the middleman".

Decentralized Infrastructure Pioneer

Moody's primary focus has been building CEDEN's Games Delivery Network (DePIN), a decentralized physical infrastructure network powered by the beavers-by-ceden. The system allows individual node operators (gamers, enthusiasts, bandwidth providers) to stake tokens and serve gaming content at the network edge, fundamentally reimagining how games are distributed globally.

This infrastructure solves a critical problem: traditional centralized CDNs are capital-intensive, heavily commoditized, and operate on razor-thin margins. CEDEN's DePIN model enables 50% reduction in CDN costs by leveraging idle upload bandwidth from users globally—creating a zero-cost foundation for edge infrastructure.

Strategic Acquisitions & Studio Leadership

Under Moody's leadership, CEDEN has acquired nine game studios and developed or published 15 active and in-development games across Web2 and Web3 platforms. Notable acquisitions include:

• Raini Studios (formerly Unicorn Interactive), publisher of The Lords of Light, one of the first Web3 games to reach mainstream platforms like Epic Games [web:114]
• Galaxy Rendered Limited, developers of the P2E PVP game Rocket Monsters
• Pebeau, Ltd., the original creators of megaweapon

As Moody stated:

"Our team is Stellar... that's my main focus as the CEO is to recruit the absolute best talent, put them into place, give them the vision and direction to succeed and then set them free to do so".

Building Best-in-Class Teams

Moody's leadership philosophy centers on assembling talent from both Web2 and Web3 gaming. His executive team includes:

Michael Haller (Head of Gaming) — Former CEO of GameMaker Inc.; responsible for PlayStation One game development at the dawn of 3D gaming; led the turnaround at THQ during near-bankruptcy, transforming it into North America's third-largest publisher; later became General Manager of EA's DreamWorks Interactive division, where he mentored developers who founded Infinity Ward (creators of Call of Duty)

Julian Jordan (Chief Product Officer) — Producer and tech innovator since the 1980s Web Zero era

Stephen Peaple (Creative Director)

Abstract Ecosystem Commitment

Moody made a deliberate long-term bet on Abstract blockchain, choosing it over other chains for CEDEN's gaming portfolio. His rationale: "We are evaluating the market as we see it in 1, 5, 10 years and we think Abstract has the best opportunity to deliver consumer crypto and gaming adoption on-chain in the long term".

Rather than chasing short-term token price movements, Moody positioned CEDEN to benefit from Abstract's infrastructure improvements (particularly Portal 2's consumer onboarding) and Pudgy Penguins' brand reach. MEGAWEAPON launched as CEDEN's flagship Abstract title, serving as a "public commercial beta" for mainstream gaming adoption.

Philosophy on Web3 Gaming

Moody is a vocal critic of Web3 gaming's over-emphasis on blockchain mechanics at the expense of fun. He articulated CEDEN's core principle: "I think web3 gaming has largely missed the mark due to an over-emphasis on blockchain and tokenization which has created unnecessary friction impeding the core user experience which should be centered on fun".

CEDEN's BEAVER token exemplifies this philosophy—rather than play-to-earn emissions that destroy token value, BEAVER implements a revenue buyback-and-burn model, aligning gamer and holder incentives without creating downward price pressure.

Content Delivery Network & CDN Labs

Beyond game publishing, Moody chairs CDN Labs, which extends CEDEN's DePIN infrastructure into traditional enterprise CDN services. This positions CEDEN not just as a gaming company but as a foundational infrastructure provider for the entire decentralized internet.

Long-Term Vision

Moody's overarching vision is to create "Create, Deliver, Play"—a complete gaming experience lifecycle where creators develop, infrastructure ensures seamless delivery, and players enjoy friction-free gameplay across all platforms and chains. This holistic approach positions CEDEN as more than a publisher—it's a fundamental infrastructure layer for Web3 gaming's future

This profile was generated using articles from the Eureka News platform, CEDEN Network documentation, industry publications, and publicly accessible information on Alex Moody's leadership and vision.