Ceden Network

CEDEN Network is a video game publisher and blockchain infrastructure company founded by Alex Moody that bridges Web2 gaming excellence with Web3 innovation. The company has acquired nine game studios since 2023 and currently has 15 Web2 and Web3 games launched or in active development. CEDEN positions itself at the intersection of traditional gaming and blockchain integration, focusing on creating superior gaming experiences without sacrificing playability for blockchain mechanics.

Core Philosophy & Mission

CEDEN's founding principle centers on the observation that Web3 gaming has underperformed by over-emphasizing blockchain and tokenization, creating unnecessary friction in user experience. The company emphasizes that fun gameplay must remain paramount—blockchain elements should enhance rather than complicate the core gaming loop. This philosophy directly shaped MEGAWEAPON, CEDEN's flagship Abstract blockchain title, which delivers entertainment-first design.

As Moody stated, Web3 gaming has "largely missed the mark due to an over-emphasis on blockchain and tokenization" [attached_file:1]. CEDEN's approach inverts this priority: quality games first, tokenization second.

Three Pillars of Business

CEDEN operates on three core pillars: cash-positive operations with multiple revenue streams, blockchain infrastructure tools supporting the ecosystem, and licensing agreements for proprietary technologies and intellectual property.

Decentralized Games Delivery Network (DePIN)

Beyond game publishing, CEDEN is developing a decentralized physical infrastructure network (DePIN) for game delivery. In partnership with GT Systems, CEDEN created the CEDEN Games Delivery Network using SPAN-AI technology, designed to eliminate centralized marketplace intermediaries and reduce latency in multiplayer gaming [web:96]. This network allows local node operators staking $CDN tokens to provide superior gaming experiences with low-latency, peer-to-peer connectivity and real-time fractional payments.

The DePIN infrastructure addresses key gaming industry challenges: centralized proprietary marketplaces, high latency in multiplayer games, variable quality of service, and poor payment experiences. The first proof-of-concept launched in late 2024 with beta features rolling out from Q1 2025.

Studio Portfolio & Acquisitions

CEDEN's leadership team includes Michael Haller, Head of Gaming, whose career spans PlayStation One through EA's DreamWorks Interactive, and Julian Jordan, Chief Product Officer, who has produced tech and apps since the 1980s. The company's advisory board includes Josiah Ruiz, former CTO of Unity North America.

Notable studio acquisitions include Raini Studios (formerly Unicorn Interactive), publisher of The Lords of Light, one of the first Web3 games to reach mainstream platforms like Epic Games. CEDEN also operates through partnerships with studios like Kanpai Studios and Pebeau, Ltd..

Blockchain Integration Strategy

CEDEN introduced $BEAVER, a fully distributed meme coin designed to align incentives across the gaming ecosystem [attached_file:1]. Unlike traditional play-to-earn tokens with constant emissions that damage long-term sustainability, BEAVER accrues value through company revenue buybacks and burns, eliminating downward pressure from constant token supply increases.

The $WEAPON token, CEDEN's original cryptocurrency, was redesigned and relaunched on Abstract with a 4:1 airdrop ratio for existing holders, preserving community support while optimizing for the Abstract ecosystem.

Abstract Ecosystem Leadership

CEDEN deliberately selected Abstract as its primary blockchain deployment platform [attached_file:1]. The decision was based on long-term confidence in Abstract's potential to achieve mainstream consumer adoption through Pudgy Penguins brand reach and Portal 2's seamless onboarding [attached_file:1]. Rather than chasing short-term metrics, CEDEN positioned itself as a foundational gaming publisher for Abstract's multi-year growth trajectory.

As Moody noted: "We are evaluating the market as we see it in 1, 5, 10 years and we think Abstract has the best opportunity to deliver consumer crypto and gaming adoption on-chain in the long term".

Published & In-Development Titles

CEDEN's portfolio includes MEGAWEAPON (Abstract, November 2025), plus 14 additional Web2 and Web3 games across various genres and platforms. The company maintains an in-house development studio alongside acquired studio partners, enabling rapid iteration and content production.

Revenue Model

CEDEN operates as a cash-positive business with diversified revenue: direct game monetization (leaderboard rewards, battle passes, cosmetics), referral revenue sharing with streamers and content creators, and infrastructure licensing fees from the DePIN network.

Key Personnel:

• alex-moody, CEO
• Michael Haller, Head of Gaming
• Julian Jordan, Chief Product Officer

This profile was generated using articles from the Eureka News platform and publicly accessible information on CEDEN Network.