Petek is a co-founder of Ruyui Studios (@RuyuiStudios), the animation and gaming studio behind Roots of Embervault, a soulslike pixel-art RPG on Abstract. In May 2026 coverage of the studio's publishing agreement with YGG Play, Petek emphasized that the deal lets Ruyui scale the game's reach while retaining ownership of its IP, stating an ambition 'to build Ruyui into one of the most recognizable IPs in the world'.