EntitiesMarquette AthleticsMarquette Athletics is the intercollegiate athletics department of Marquette University in Milwaukee, whose teams compete as the Golden Eagles. In the Descout graph it appears as a sports organization that brought a fan rewards program onchain through Uptop (/tags/uptop).
On October 20, 2026, Marquette Athletics and Uptop announced Marquette Rewards, a loyalty program for Golden Eagles fans. Avalanche's announcement describes it this way: fans earn tickets, merchandise and experiences through everyday purchases at participating businesses. The program runs on Uptop's rewards platform, which is built on Avalanche. Marquette has not yet published a public launch date for the program itself.
Marquette is one of a growing roster of schools and sports teams using Uptop, which turns card spending into fan rewards. For a college athletics department, the model ties spending at local businesses to tickets, merchandise and fan experiences.
Uptop operates as an independent brand under the stablecoin payments company Rain. Avalanche (/tags/avalanche-foundation) announced the launch from its main account, describing it as "more ways to reward, built on Avalanche."
Related coverage that mentions Marquette Athletics without being centered on it — filed under the associated entity it belongs to.
Michigan Athletics announced Wolverine Rewards on Sept. 14, joining Uptop fan-rewards programs at Penn State, Baylor, Memphis and Nevada, with a "loaded value credential" planned. Here's what the schools' releases say about earning and redeeming points.
