Joepegs

Joepegs is Avalanche's leading NFT marketplace, built and operated by LFJ (formerly Trader Joe).

What is Joepegs

Joepegs launched in May 2022 from the team behind DEX Trader Joe and grew into the largest NFT marketplace on the Avalanche network. It runs under LFJ, the multi-chain brand Trader Joe adopted after its September 2024 rebrand.

Key Features

Joepegs permissionlessly indexes Avalanche-compatible NFT collections without requiring projects to apply for listing, and offers bespoke minting and marketing tooling for creators and communities launching new collections directly on the platform.

How It Works

As a marketplace built on Avalanche, Joepegs lets users discover, buy, sell, and mint NFTs, drawing on Avalanche's fast, low-cost settlement for secondary trading.

Ecosystem & Backing

Joepegs' development was supported by a 5M seed round co-led by the Avalanche Foundation, tying the marketplace closely to Avalanche's broader NFT ecosystem alongside sibling projects across the LFJ platform.