Pudgy Penguins Reaches 10,000+ Retail Stores Globally

Pudgy Penguins (pudgypenguins) has achieved a major retail milestone, announcing that its products are now available in over 10,000 stores worldwide. The Web3 brand shared highlights of its global expansion on July 2, 2026, noting that it has reached "hundreds of millions of people" through partnerships with major retailers.

The expansion spans key markets including the United Kingdom, United States, Asia, and Australia, with partnerships such as Big W in Australia and other undisclosed retailers. This marks a significant step for the NFT-born brand, which has evolved from a digital collectible project into a mainstream consumer goods company under the leadership of Luca Netz.

Pudgy Penguins originally launched on Ethereum as a collection of 8,888 unique penguin NFTs, but has since expanded into physical merchandise, leveraging its community-driven IP. The retail push signals growing adoption of Web3 brands in traditional retail channels.

The announcement comes as the project continues to build on its momentum, following recent initiatives like the launch of physical Pengu cards with Visa and KAST in April 2026. With over 10,000 retail touchpoints, Pudgy Penguins is positioning itself as one of the most recognizable crypto-native brands in the physical world.