Pudgy Penguins Expands Retail Reach in Asia and Australia With New Partnerships

Pudgy Penguins (pudgypenguins) announced on July 2, 2026, new retail partnerships spanning Asia and Australia, continuing its push to become a mainstream consumer brand. The collaborations include Big W in Australia, 7-Eleven in Japan, and the Lotte Group in South Korea.

The NFT project turned Web3 brand highlighted the momentum across these regions as a key step in expanding its global footprint. The partnerships follow Pudgy Penguins' earlier retail expansion in the United Kingdom and the United States, where its products have already been placed in major retail chains.

Originally launched on Ethereum as a collection of 8,888 unique penguin NFTs, Pudgy Penguins has evolved into a broader IP and merchandise brand under the leadership of Luca Netz, who acquired the project in April 2022. The new retail deals bring physical Pudgy Penguins products to a wider audience in key Asian markets and Australia.

No specific product lines or launch dates were disclosed, but the partnerships signal continued growth in the project's offline presence.