Pudgy Penguins Products Now Available in Bulk on Faire

Pudgy Penguins is expanding its wholesale retail footprint with a new partnership on Faire, a leading B2B wholesale marketplace. The announcement came Sept. 3 from pudgypenguins, confirming that the brand's products are now available via Faire for bulk orders.

@LucaNetz, CEO of Pudgy Penguins, highlighted the move as a way to bring Pudgy Penguins products to specialty retailers more easily, calling the listing a "middle of the funnel" step in the brand's broader distribution strategy.

The integration opens the door for more than 100,000 retailers across the globe to stock Pengu-branded merchandise, building on Pudgy Penguins' existing retail presence. The company previously secured placements at major chains including Walmart and Target, with over 1.5 million physical units sold.

By tapping into Faire's network, Pudgy Penguins is extending beyond big-box stores to independent and specialty shops, allowing them to purchase inventory in bulk without traditional wholesale onboarding friction. The move signals continued momentum for the brand's physical product expansion, following recent launches of plushies, trading cards, and other collectibles.

No financial terms or specific product lineup details were disclosed. Pudgy Penguins continues to bridge its NFT heritage with mainstream consumer retail under Igloo Inc.'s stewardship.