Cavaliers Report 51% Online Team Shop Lift From Avalanche-Built Uptop Loyalty

The Cleveland Cavaliers' fan loyalty program built on Avalanche has produced a 21% lift in spend for partners and a 51% lift in the online team shop, according to results shared by the team's Brandon Jirousek and highlighted by avax on Nov. 2, 2026.

avax said the team uses the platform to better understand its fans and grow its business. The post's text does not give the period or baseline for either figure. The Cavaliers run the initiative through uptop_xyz, a white-label loyalty platform that supplies the rewards infrastructure under a partner's own branding.

How the program works

Uptop links everyday card purchases and receipts to points, which fans redeem for tickets, merchandise and experiences. The rewards ledger sits on Avalanche. The company operates as an independent brand under the stablecoin payments firm Rain, which acquired it in November 2025.

Uptop has spent 2026 expanding through collegiate athletics, including programs with Nevada, Memphis and Marquette, but those announcements focused on launches rather than measured outcomes.

What to watch

Both figures come from the team and were amplified by avax; no independent data accompanied the post. Whether Uptop publishes comparable data for its college partners and for the Detroit Pistons, which also run an Uptop program, is the next signal to track.