The Rollup Named Official Media Partner for Avalanche Summit

avax has named therollupco the official media partner for Avalanche Summit, with the media outlet set to broadcast live from New York City across the two-day event on Sept. 16-17.

The partnership places The Rollup on-site for the duration of the Summit, capturing conversations, reactions, and takeaways from speakers and attendees. avax framed the arrangement as bringing the conference's programming to viewers who are not attending in person.

The Rollup is a crypto-native media platform focused on interviews and coverage of blockchain infrastructure and digital asset markets.

A Growing Partner Roster

The media partnership adds to an expanding list of Summit collaborators. Earlier in September, Avalanche Summit NYC confirmed The Block as an official media partner and named BitGo, Ethena, GoKiteAI, Securitize, and Avalanche One among its sponsors.

The event's lineup has also drawn attention for its institutional focus, with Kevin O'Leary headlining and Avalanche's John Nahas slated to discuss why institutions are adopting purpose-built chains.

What to Watch

The live broadcast gives viewers outside New York access to Summit programming as it happens. The Rollup's coverage runs across both days of the event, with avalanchefdn and Avalanche ecosystem teams expected to feature prominently in the on-site conversations.