Sports Illustrated Tickets Teases Premier League Stadiums Going Onchain in 2027

Sports Illustrated Tickets is preparing to bring several new stadiums onchain, according to a Sept. 17, 2026 post from the Avalanche account (avax), which said the venues will be integrated with si_tickets_.

David Lane, CEO of Sports Illustrated Tickets, teased that "multiple Premier League stadiums" will go fully onchain in 2027. The post offered no named clubs, deal terms, or confirmed launch dates beyond the year.

Sports Illustrated Tickets is the ticketing arm of the Sports Illustrated media brand and has been developing an onchain strategy around fan access and event inventory. The company was previously slated to discuss that strategy at Avalanche Summit NYC in September 2026, alongside a broader slate of sports-focused announcements from the network.

Avalanche has spent recent months expanding into athletics and live events. The network has backed fan rewards programs with Michigan Athletics and the University of Memphis through the Uptop platform, and announced NBA fan rewards built on the same infrastructure in August 2026.

What to Watch

Premier League clubs represent a materially larger scale than the college and professional programs announced so far, though the absence of named teams, commercial terms, or a firm timetable leaves the scope undefined. Whether Lane's tease converts into confirmed stadium agreements — and which clubs are involved — will be the key signal to watch ahead of the 2027 target window.

The avax post carries no further detail on the arrangement.