Pudgy Penguins Teases Asia Expansion Without Naming Countries

pudgypenguins posted a promotional teaser on Oct. 7, 2026, stating that the brand is expanding across Asia "one country at a time," accompanied by media but no named markets, partners, or timelines.

The post follows a dense stretch of Asia-facing activity from the NFT-native consumer brand. On Oct. 1, co-branded Pudgy Penguins x LINE FRIENDS plush toys, blind boxes, and figurines reached the LINE FRIENDS SQUARE flagship in Seoul's Myeongdong district, with a parallel launch event at the LINE FRIENDS flagship in Shanghai's Xujiahui area the same day. An online storefront for the full LINE FRIENDS collection opened on Oct. 1 as well.

The brand also amplified its Solana Huddle in Singapore on Oct. 6, and its branded drinks line went live at Kung Fu Tea locations nationwide on Oct. 5, following a September partnership announcement. Earlier in the year, Pudgy Penguins announced an Asia community meetup tour across five cities and a partnership with Kakawow Global.

Pudgy Penguins launched on Ethereum as a collection of 8,888 penguin characters and was acquired by Luca Netz in April 2022, later repositioned as a consumer brand under Igloo Inc. with physical retail distribution and the PENGU token on Solana. The teaser lands a day after @LucaNetz said Igloo is winding down its Abstract chain to concentrate on Pudgy Penguins and PENGU.

What to Watch

The post provides no verifiable expansion details, leaving which markets the brand intends to enter — and through which partners — unspecified.