Pudgy Penguins and Line Friends Launch Limited-Edition Collection Across Asia

Pudgy Penguins (pudgypenguins) and character brand @_LINEFRIENDS have released their limited-edition collection, available at all Line Friends stores in Asia and through the retailer's online channels as of Oct. 22, 2026.

The lineup spans plushies, blind boxes and collectibles built around Pudgy Penguins' penguin characters. Parent company @IglooInc amplified the launch, which the project's own account described as live and in stores.

A physical retail push into Asia

The collaboration places Pudgy Penguins IP on shelves operated by one of the region's most recognized character-retail networks, extending a strategy that has leaned heavily on physical product rather than digital collectibles alone.

Pudgy Penguins began as a collection of 8,888 penguin NFTs minted on Ethereum. After the NFT downturn, Luca Netz acquired the project in April 2022 and repositioned it as a consumer brand, now run by Igloo Inc. The project has since shipped toys through U.S. retailers including Walmart and Target, reporting more than 1.5 million units sold, and launched the $PENGU token for governance and ecosystem use.

What to watch

The Asia retail rollout is the brand's latest test of whether NFT-native characters can move volume through mainstream shelves rather than marketplaces. Neither Pudgy Penguins nor Line Friends disclosed unit counts or revenue terms for the collection.

The collection is available at Line Friends stores across Asia and online.