Pudgy Penguins: 75% of Americans Live Near Target Stores Selling Pengu Products

pudgypenguins announced on Aug. 20 that 75% of Americans now live within 10 miles of a Target store selling Pengu plush toys, reaching approximately 30 million weekly shoppers. The milestone stems from the partnership between Pudgy Penguins and @Target, the U.S. retail giant.

The announcement underscores the brand's ongoing expansion into mainstream physical retail, building on a prior milestone from July 20, 2026, when Pengu plushies became available at all Target locations nationwide. Since entering retail, Pudgy Penguins has sold over 1.5 million toys across Target and Walmart.

Under Igloo Inc., led by CEO Luca Netz, Pudgy Penguins has shifted from an NFT collection into a consumer brand. The project also operates the PENGU token on Solana and runs Pengu Clash, a multiplayer game with PENGU rewards.

The broader Pudgy Penguins ecosystem continues to expand, with recent developments including licensing deals for iPhone cases through OverpassIP and a Pengu Card partnership offering cashback rewards.