Axie Infinity's Jihoz Launches Kaito AI Campaign Focused on TikTok and YouTube

jihoz_axie, co-founder of Axie Infinity and the Ronin Network, has announced a new @KaitoAI creator campaign for Axie Infinity on April 11, 2026 — one that breaks from the platform's typical Twitter-centric format by focusing entirely on video content through TikTok and YouTube.

Jihoz noted he had held off on running a Kaito campaign until the platform expanded beyond Twitter, a condition that has now been met. The initiative has been in planning since early 2025, developed in collaboration with @Punk9277.

A New Format for Kaito Campaigns

KaitoAI campaigns have historically rewarded creators for social engagement on Twitter (now X). This campaign marks a deliberate shift toward video-native platforms, putting creators to the test in a different medium. The move signals growing interest in measuring content performance beyond text-based social posts.

Axie Infinity, developed by Sky Mavis, is one of Web3 gaming's most established franchises, known for its play-to-earn model and the Ronin blockchain. Jihoz serves as the project's growth lead and has long emphasized community-driven engagement as central to the ecosystem's strategy.

Creators participating in the campaign will be evaluated on how their video content performs on TikTok and YouTube — metrics that differ significantly from Twitter engagement. No further details on campaign structure, rewards, or duration have been disclosed yet.