Avalanche Summit to Feature Cavaliers' Brandon Jirousek on Fan Rewards

At the upcoming Avalanche Summit, @BJirousek of the cavs will demonstrate how the Cleveland Cavaliers leverage Avalanche to keep fans engaged beyond game day. The presentation is scheduled for Sept. 16-17 at Chelsea Industrial in New York City.

Jirousek, who built the Cavaliers' digital operation from the ground up, leads web, mobile, growth, AI strategy, and the Cavs Rewards program. Through Cavs Rewards, everyday purchases can be converted into game tickets, VIP experiences, merchandise, memorabilia, and digital achievements, giving fans more ways to participate regardless of location.

The session will showcase how the team combines content, personalization, and loyalty technology to reward fandom throughout the year. The Avalanche Summit, hosted by avax, highlights real-world applications of blockchain across industries.